Social Advertising Capabilities

Facebook & Instagram have access to over a billion users that spend 1-2 hours a day on their platforms. They have data that allows us to create audiences and target a narrower segment. Below are the targeting capabilities available through Facebook and Instagram:

  • Age, Sex (Male/Female/Transgender)
  • Zip Code/City, State
  • Industry/Title
  • Income
  • Interests, Behavior
  • CRM Retargeting
  • Keyword Searches

LinkedIn Ads For B2B & B2C Lead Generation

LinkedIn’s Ad platform has many qualified B2B brands that can be targeted by their job titles and companies. Outside of targeting by interests on LinkedIn you can target from the following options: 

  • Company Industry
  • Seniority
  • Job Title
  • Age
  • Education
  • Ethnicity

Snapchat’s Advertising Targeting Capabilities 

Over 280 million daily active users spend 30 minutes on Snapchat. We are able to target viable Millennials and Generation X audiences. We are also able to target audiences with this information: 

  • Age, Sex (Male/Female/Transgender)
  • Zip Code/City, State
  • Interests, Behavior
  • CRM Retargeting
  • Keyword Searches

Paid Social Advertising Process:

1 Business Objectives:
We identify your business’s objectives and begin to develop the best KPIs for the ads campaign.

2 Ad Development:
Here we take your messaging and build Ads around it. We understand what your target audience is attracted to including creativity and ad copy.

3 Campaign Build:
Here we build a granular campaign based on your campaign objectives and reach your target audience through demographic targeting, geographic, and behavioral targeting.

4 Optimizations:
After running the campaign for 1 – 2 weeks, we begin that optimization process with split testing ads, changing targeting specifications, and CPA goals.

5 Reporting:
Here we pull all our advertising details into a clean reporting system that we both can easily review and dissect.

Case Study Banner:

Facebook Ad Campaign Case Study
Total Ad Spend
Total Sales
Total ROAS
Learn How we were able to achieve this monthly generated revenue.

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