Paid Marketing Strategy

We understand the importance of paid marketing & utilizing optimal strategies to lower the cost per acquisition, cost per result, & ultimately closing the customer journey through omnichannel retargeting ad sequences.

Paid Search
Management Process:

1

Google Ads Audit

Here we perform a deep digital audit of your account to see how we can outperform your past campaigns.

2

Business Analysis

We do a business competitive analysis so we can build KPIs to meet your Adwords campaigns.

3

Campaign Build

Here we build your campaign utilizing targeted keyword research, exceptional ad messaging, and optimized bid management.

4

Account Management

Now we closely monitor and manage your campaigns in a proactive way to exceed our KPIs.

5

Optimization/
Reporting

Optimizing your Adword campaigns and reporting is what allows us to improve your campaign's overall ROI.

Social
Media
Marketing

Utilize today’s social media advertising granular hyperlocal targeting to contribute to your overall digital advertising success.

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Social Advertising Capabilities

Facebook & Instagram have access to over a billion users that spend 1-2 hours a day on their platforms. They have data that allows us to create audiences and target a narrower segment.Below are the targeting capabilities available through Facebook and Instagram:

Age, Sex

ZIP Code,
City, State

Industry Title

Income

Interests,
Behavior

CRM
Retargeting

Keyword
Searches

Our Step-by-Step Process:

Initial Call

Set a video chat appointment with a Fancy Lab Digital Marketer to go over your digital marketing goals.

Onboarding

Speak with a Fancy Lab Digital Marketer to give us access to your Facebook Business Manager.

Strategy Update

Allow Fancy Lab team create an original strategy taylored to your KPIs & company goals.

Launch

Upon approval & collaborative efforts of finalizing the strategy; the Fancy Lab team will launch the campaigns and initiatives to complete the intended KPIs.

Optimize

After, the launch phase the FancyLab closely monitors the initial campaigns launched and advises the client on the next steps based on the results.

Case Studies

ROCKHER

Website Development

HANNON

Website Development

JEAN PIERRE

Website Development

Receive a free quote
on how to start your
paid marketing strategy.

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ABOUT
US

We have delivered over 15 years of successful SEO, SEM, & Website optimization in the diamond & e-Commerce industry. Our goal is to deliver a robust organic marketing strategy that generates relevancy and traffic to the website through strong keyword optimization. Through, industry-relevant ad campaigns and omnichannel remarketing ad strategies we are able to achieve our client's KPIs.